Navigating policy to drive sustainable fuel production
About
Bringing commercially viable projects to life in a nascent market that competes with fossil fuels is no easy task. Ólafsson & Partners was founded to help clients navigate complex regulations, integrate policy into their business strategies, and turn legislative frameworks into competitive advantages. By combining proactive advocacy, clear policy translation, and a strong industry network, we work toward a single goal—accelerating the adoption of renewable fuels.
With years of experience in both commercial and government relations roles since the very inception of the Power-to-X sector, Matthías Ólafsson understands that making renewable fuels a commercial reality requires more than just innovation. Success depends on strategic partnerships across the value chain and the skillful use of supportive policies. By bridging the gap between regulation and investment, we help bring clarity to product valuation across downstream markets and credibility to project developers operating in a highly regulated landscape.
Our Services
Turning policy complexity into business opportunity.
Ólafsson Advisory offer tailored strategy, communication, and business consulting for companies, associations, and corporations. The firm helps clients establish a strong presence in the political and economic landscape while effectively conveying their priorities. With expertise in engaging public authorities, policymakers, media, and key stakeholders, it provides a solid foundation for decision-making and strategic guidance that empowers clients to navigate complex challenges with confidence.
Policy Monitoring
Commercial Strategy & Partnerships
Government Relations
Testimonials
"Matthías Ólafsson has played a key role in advancing Brineworks’ mission to scale ocean-based CO₂ capture for Power-to-X applications. His expertise in policy communication has helped articulate our perspective to relevant policymakers, addressing critical regulatory barriers in the market ramp-up of our technology. Additionally, his strategic engagement with industry stakeholders has facilitated offtake structures, creating pathways for commercialization and market adoption.”
- Guðfinnur Sveinsson, CEO at Brineworks
"Matthías’ deep expertise in low carbon fuels, European policy, and industry network has advanced Stormfisher’s projects and strategic positioning. Matthías has consistently proven an ability to add value to our policy perspectives, and related activities undertaken by our organization.”
- Ashkan Shoja-Nia, VP Strategy and Business Development at Stormfisher Hydrogen
"Matthías’ deep understanding of fuel policy, emerging technologies, and the maritime sector has been invaluable to the eFuel Alliance. As an Executive Consultant, Matthías continues his expertise in regulatory strategy and industry engagement has strengthened our position as the global trade association for the eFuels sector. His extensive network and ability to bridge policy and business have helped us drive impactful discussions, shape regulatory frameworks, and advance the role of eFuels in the energy transition."
- Ralf Diemer, Managing Director of the eFuel Alliance
